The short-term real estate rental market site Airbnb owns no property, but it has been valued at $20 billion, accumulating over ‘1 million listings in more than 34,000 cities’. Uber – ‘leveraging the abundance of available drivers and the power of algorithmic pricing software’ – is another success example. Designed for ‘rapid, almost effortless growth’, these companies are ‘exponential organisations’, says Nabyl Charania, chief executive officer of Rokk3r Labs.
The term first appeared in 2014, in the book ‘Exponential Organizations: Why New Organizations Are Ten Times Better, Faster, Cheaper than Yours (and What to Do About It)’, by Salim Ismail, Michael S. Malone and Yuri van Geest. Agility, highlights Charania, has become the cornerstone of market competitiveness, as ‘the pace and scope of technological innovation’ renders ‘vertically integrated companies almost entirely obsolete’.
But what makes a company ‘exponential’? What tools are these companies using to expand so rapidly? And, more importantly, can more ‘linear’ organisations cope with unprecedented change? Charania answers these questions and more.
Rokk3r Labs is a platform built to bring together creatives, strategists, engineers and entrepreneurs ‘to design, build and launch exponential organisations’.
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