Research undertaken by Forrester shows that technology-driven innovation leaders grow four times faster than their peers. Its latest report, Dare To Disrupt With Technology-Driven Innovation, indicates that leading with technology triples or quadruples returns for businesses.
According to the report, companies that invest in technology-fueled disruption have a lasting competitive advantage, differentiation and long-term growth. Meanwhile, those that follow incrementally are unable to compete in the market.
The importance of technology can also be seen in the role of the Chief Information Officer (CIO), who will become second in line to CEOs, says the report. It also notes the emergence of chief growth officers, as firms disrupt costly and inefficient processes that generate revenue.
More insights on disruptive innovation can be found here.