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How to retain Millennials and Gen Zers

February 12, 2020

Practitioners' Guide

As work and life becomes more complex, industries are being disrupted and traditional business models give way to active network systems and evolutive organisational models, companies today find they are struggling to engage and retain a generation of Millennials and Generation Z employees.

Nowadays, the concepts of ‘loyalty’, ‘job security’ and ‘job for life’ seem to be detached from our current reality. This means that, while many large companies need more employees with creative ideas to help them adapt to rapidly changing market conditions, the people with these profiles seem to be less inclined to work for them.

As they bring in a different set of values, a workforce of Millennials and Gen Zers can often be disconnected from the strategic visions of big organisations.

If they can be inspired to think strategically at work – and make problem-solving and creativity a personal matter –, companies can ensure increased engagement, personal satisfaction and, potentially, retention.

Retention through corporate culture

Winning over Millennials and Gen Zers entails promoting innovative thinking in organisations. But it also means getting a touch and feel of a corporate culture that inspires and retains these new generations.

Here are 6 tips to ensure that creative, innovative thinkers are not only attracted to organisations, but also stay put and add value for ongoing innovation and sustained growth:

1. Have strong leadership and role modelling

2. Promote regular learning

3. Give employees self-improvement possibilities

4. Create free time for interests and new ideas

5. Encourage and reward ideas and creativity

6. Incorporate mobile and flexible platforms to reach employees

Innovation managers know that people are a company’s most valuable resource, and so the capacity to obtain and inspire the brightest employees is the key to business success in an increasingly complex world. Take a look at our Advanced Learning section for further insights.

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