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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

May 5, 2015

Selected Books

W. CHAN KIM AND RENÉE MAUBORGNE, 2005

Published in 43 languages, this global bestseller has sold 3.5 million copies. Based on a study of 150 strategic moves, authors argue that ‘lasting success comes not from battling competitors but from creating ‘blue oceans’ – untapped new market spaces ripe for growth’. Its content has been updated and expanded.

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