the eureka factor

The Eureka Factor: Aha Moments, Creative Insight, and the Brain

August 5, 2015

Selected Books

KOUNIOS, JOHN AND BEEMAN, MARK, 2015

Eureka moments are ‘sudden realisations that expand our understanding of the world and ourselves, conferring both personal growth and practical advantage’. The authors, both cognitive neuroscientists, delve into the brain, to explain and illustrate how it has these ‘aha moments’, why they happen, why we need them, and how ‘we can have more of them to enrich our lives and empower personal and professional success’.

Share this on: