man on a laptop analysing big data for innovation

3 reasons why innovation managers should be looking to big data

June 24, 2019

Innovation Factory

By the end of 2020, the volume of big data will reach 44 trillion gigabytes, with the potential to change the business world exponentially. To compete in the digital age, organisations must harness the data they have available to them and use it to discover hidden insights, new opportunities for growth and ultimately drive innovation.