people gathered around papers for new product development

The 7 steps to new product development

October 2, 2019

Practitioners' Guide

With companies like Nike reporting record high shares driven by new product development, it sheds a light on the importance of product innovation for organisations striving to stay competitive in business. Follow these 7 steps to new product development.

man throwing Nike trainer as a product innovation

Product innovation takes Nike to record heights

September 26, 2019

Innovation Factory

Considered one of the world’s most innovative companies, the sporting goods brand Nike has just announced that its shares have hit an all-time high, with product innovation and stronger investment in e-commerce driving sales.