a formula one driver on a track can teach business leaders about driving innovation

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On the right track: a lesson in driving innovation from F1

July 18, 2018


Formula One is synonymous with speed, but it’s not just on the track. In partnership with the Massachusetts Institute of Technology (MIT), F1 has announced a new educational series on driving innovation success for business leaders, with the inaugural talk taking place ahead of the Italian Grand Prix on August 30.

Named the F1 Extreme Innovation Series, Formula One experts and MIT’s Sloan School of Management Executive Education faculty will speak about the high-performance environment that has made the leading motorsport series not just a sporting triumph, but also “a blueprint for business success”.

“The pace and change in the business landscape has never been more competitive, and to gain the edge it is essential that rapid innovation is central to a business’s core. Together with MIT management experts, we’re excited to share these lessons so that the next generation can learn how to embed F1-level innovation within their business,” says the series’ commercial director Sean Bratches.

“We are thrilled to be bringing MIT faculty to teach Formula One circuits,” adds Ben Shields, senior lecturer at MIT’s Sloan School and Faculty Director for the series. “Collaborating with Formula One on this unique learning series is an exciting new way to educate business leaders worldwide.”

With the event on August 30 already oversubscribed, the second in the series is planned to take place before the US Grand Prix in Austin (USA) on October 18. A further four events are planned in 2019, tackling themes such as winning against intense competition, winning customers and building a winning platform.

Read more about what pro sports can teach business leaders about driving innovation here.

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