woman on computer studying for a course on an innovation mindset

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Developing an innovation mindset at HEC Paris

September 26, 2018

Innovation starters

To respond to the growing needs of managers around the globe to find innovative and practical solutions to their business challenges, HEC Paris has developed an online executive certificate programme that enables them to seize new business opportunities and develop an entrepreneurial and innovation mindset.

Designed for busy professionals, the Online Certificate in Innovation Management and Entrepreneurship is self-paced, taking between 4 and 10 months to complete. It aims to arm managers and entrepreneurs with the skills and knowledge needed to develop products or services, focus on business strategy, and adopt a new way of thinking to find creative solutions.

The flexible programme, in partnership with Coursera, covers three for-credit specialisation areas containing four courses:

  • Scaling up (Entrepreneurship strategy: from ideation to exit strategy, Scaling-up Operations, Managing the Performance of a Growing Enterprise, Marketing through Social Media)
  • Creativity and Innovation (Boosting Creativity, New Product Development, Developing a Customer-Centric strategy with Marketing, Value Creation & Risk Management through Intellectual Property (IP) Law)
  • Innovation and Entrepreneurial Strategy (Business Strategy, Strategic Management of Innovation, Organizing for Innovation, Social Entrepreneurship: Tackling global challenges through sustainable businesses)

Each specialisation can also be taken as a stand-alone programme. For those completing all three specialisations, course leaders recommend spending 8-10 hours per week to complete the programme in six months. As well as the HEC Paris Certificate, the credits gained can be used towards other degree programmes, such as the Online Masters in Innovation & Entrepreneurship.

Find more online innovation courses here.

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