The world is heading towards ‘a smarter food system’, with investment in food and agriculture likely surpassing US$4 billion in 2015, according to a report by the Dutch banking group Rabobank. Major companies are struggling to keep up with both consumer demand and hundreds of nimble companies entering the marketplace, says Allison Aubrey, in the NPR News story ‘The Year in Food: Artificial out, Innovation in (and 2 More Trends)’.
In 2015, Nestlé, Costco, MacDonald’s, Dunkin’ Donuts and many others of the world’s biggest food companies made some significant moves. Not only are they being pressured for more transparency but also they need to change ‘what they purchase and how they manufacture their food’. On the other hand, venture capitalists are heavily investing in startups along the food chain, betting on technology and ‘(big) data tools for both consumers and farmers’, writes Aubrey.
As cage-free, gluten-free, artificial-free and antibiotic-free become increasingly trendy and consumers’ tastes and values shift, the competition this year will tighten. Another topic is also gaining traction – ‘the 133 billion pounds of food we waste in the U.S. annually’ – Aubrey adds.
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