The Attacker’s Advantage: Turning Uncertainty into Breakthrough Opportunities

August 5, 2015

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How is it possible to lead, to make decisions in such fast changing world? Drawing on his 35 years of experience as top companies’ business advisor, Charan holds that you can use uncertainty to create advantage, by rethinking business and ‘crafting a strategy to reskill the people to travel these new paths’. To lead the way, there’s but one alternative: to be an attacker and ‘create a new world, scaling it up quickly, ahead of traditional players’.

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