Few people boast the innovation acumen of Guy Kawasaki. Best known as the former chief evangelist of Apple, the speaker, entrepreneur, tech guru and best-selling author has defined his career as an innovation heavyweight.
And yet, he believes that the reason we see so little innovation, in the true sense of the word, is because the “truths of innovation” are not self-evident. In his most popular talk “The Art of Innovation”, Kawasaki offers insightful advice such as “Roll the DICEE”, “Churn Baby Churn” and “Don’t worry, be crappy”.
“The theme of thinking and refining and creating is all about innovation,” said Kawasaki in the opening of the TEDxBerkeley 2014: “Rethink. Redefine. Recreate”, where he addressed UC students, faculty and community members from Berkeley.
Read more about Guy Kawasaki 10 tips to master the art of innovation here.